Read the analytics dashboard
Every metric on your /analytics page explained, plus what good looks like.
01
Top row KPIs
- **Total calls**: in the date range.
- **Last 24h**: rolling 24-hour count.
- **Interested leads**: outcome=interested. Your top-line success metric.
- **Conversion rate**: interested / total calls. Aim for 15%+ on outbound, 50%+ on inbound.
02
Avg duration + cost per lead
- **Avg duration**: ideal 60-180s for receptionist, 90-240s for outbound.
- **Cost per lead**: total spend / interested leads. Aim for under A$8/lead on outbound.
- Sub-30s = caller hung up — agent's opening might be off.
03
Volume tier
- Top of the analytics page shows your current tier + discount.
- More monthly spend → bigger discount automatically.
- Live progress bar shows how close you are to the next tier.
04
Daily call volume
- Bar chart of calls per day.
- Look for outliers — sudden drops = check Twilio status, sudden spikes = good or fraud, investigate.
05
Outcome breakdown (donut)
- Visual mix of interested / voicemail / hung-up / wrong-person / opt-out.
- Healthy: 40-60% interested or actionable, 20-30% voicemail, <10% wrong-person.
06
Best hours to call
- Heatmap of when conversion peaks.
- Shift your outbound dial schedule into purple-marked hours for max conversion.
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